Resources

We were thrilled to join Advertising Council Australia’s JumpStart program for the first time this year. The program offers tertiary graduates a unique opportunity to meet with some of Perth’s top agencies and provides an insight into all possible job roles and career paths within advertising, digital and media.

The Perth Podcast Festival ran from the 4 – 11 November and showcased WA’s thriving media community. Run by Spacecubed and Murdoch University, the festival had an action-packed schedule of events!

There were over 300 nominations for the 2021 awards, with the awards aiming to celebrate incredible, data-driven women within the digital industries and the organisations that support them, by acknowledging them on a national stage.

In a Gruen-style pitch process, 44 Edith Cowan University master’s students presented their creative and strategic thinking to the team.

Last Thursday, AMI announced the WA finalists for its 2021 Awards for Marketing Excellence, naming Bonfire a finalist for Marketing Agency of the Year. Our very own Rene LeMerle was also named finalist for Chief Marketing Officer of the Year!

Google has confirmed it's finished rolling out its page experience update, a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. Find out what you need to be across.

Steadyrack has revolutionised bicycle storage around the world with its vertical bike racks. The WA family owned and run business has engaged Bonfire to help double down on their digital marketing and capitalise on a growing global market.

Are you prepared for the holiday season? Read the latest trends in Hootsuite's July 2021 Global Snapshot report.

HubSpot's State of Marketing Report 2021 looks at how the impact of the coronavirus pandemic has influenced marketing trends, strategies and best practices for the year ahead.

Shopify’s “The Future of E-commerce” annual report outlines and explores the global e-commerce trends to consider in 2021. In preparation for business this year, we have summarised the five global e-commerce trends explored in the report.

Earlier this year, Google announced its Federated Learning of Cohorts (FLoC) solution for third-party cookies. Bonfire's Digital Advertising Manager, Gabe Mach discusses this new algorithm to help prepare your business for the change to privacy-first advertising.

Personalisation enables businesses to deliver more tailored brand experiences. This article outlines the importance of personalisation and the best ways to achieve a personalised digital marketing strategy.