Posts by Gabe Mach

Earlier this year, Google announced its Federated Learning of Cohorts (FLoC) solution for third-party cookies. Bonfire's Digital Advertising Manager, Gabe Mach discusses this new algorithm to help prepare your business for the change to privacy-first advertising.

There is a pending Apple iOS 14 privacy update (likely coming in the next month) which will prompt users to manually acknowledge whether they wish to allow Apps to track & share their private data.

With the new year on our doorstep, it’s time to look forward towards the next big trends in the digital marketing paid search and data space.

Google have recently announced an important update concerning their Google Analytics Remarketing Audiences which will change the way advertisers and marketers target audiences online.