Industry Buzz

How fast is your mobile site speed?

If you've heard the buzz around a serious Google algorithm update on June 25, you're not alone.

After select testing to only a small group of celebrities, sports teams, sports leagues, movie studios and museums, Google "Posts" have been released to all local businesses.

The Bonfire team joined over 800 others from the Western Australian advertising, media and communications industry this month at the new Crown Towers Ballroom for the 2017 Oasis Ball and Campaign Brief Awards.

Google have recently announced an important update concerning their Google Analytics Remarketing Audiences which will change the way advertisers and marketers target audiences online. 

Ever since Gary Illyes’ announced Google’s mobile-first index (MFI) in 2015 and its official confirmation in late 2016, there’s been constant buzz around the topic.

Google released a document on Valentine’s day providing valuable insight into how brands should go about hiring an SEO agency, including guidelines on what to look out for and avoid when choosing and hiring an SEO specialist.

Which SEO trends will thrive in 2017? And more importantly, how can I stay on top of these trends for my business? These are some of the top questions circulating marketing and business minds in the new year.

This year’s Deloitte Connected Small Business report has highlighted, among other things, the increasing implementation of digital strategies by Australian SMB’s. 

The Internet has undoubtedly changed the way the world travels. In-store travel agents are being replaced by Google, Tripadvisor and Skyscanner and this trend is forcing Australian travel marketers to rethink their digital strategy.

Google’s hotly-anticipated Penguin ranking update has finally been released.

The latest IAB/PwC Online Advertising Expenditure Report has just been released and has found that the Australian online advertising market has again delivered robust double-digit growth.