Posts by Bonfire

Shopify’s “The Future of E-commerce” annual report outlines and explores the global e-commerce trends to consider in 2021. In preparation for business this year, we have summarised the five global e-commerce trends explored in the report.

Personalisation enables businesses to deliver more tailored brand experiences. This article outlines the importance of personalisation and the best ways to achieve a personalised digital marketing strategy.

Widespread uncertainty caused by COVID-19 has driven great innovation and growth over the past 12 months, propelling many businesses forward well beyond expectation. Adobe's 2021 Digital Trends Report discusses the insights gathered from over 13,000 industry professionals to understand the evolution of marketing, advertising, e-commerce, creative, and technology and inform future strategic marketing.

Designing a marketing strategy in today’s digital landscape can be an overwhelming feat. Search Engine Optimisation (SEO) is the key to long-lasting brand awareness, increased web traffic and successful lead conversion. This blog outlines five ways SEO can add value to your marketing strategy.

Significant disruption caused by the COVID-19 pandemic has prompted B2B marketers worldwide to refocus on strategic recovery and digital marketing tactics. Australian Marketing Institute (AMI) and Green Hat’s recent research report provides an extensive review of the major B2B marketing industry trends from 2020’s unpredictable business landscape.

Last Wednesday evening, Bonfire’s Senior Digital Advisors presented at the Chamber of Commerce and Industry’s (CCIWA) Member Connect event to some of Perth’s business leaders.

The unique events from 2020 have set a precedent for change and progress in the digital marketing industry. SEO Manager Matt Elshaw, and Digital Advertising Manager Gabe Mach, share the top digital marketing trends in 2021 to inform marketers proactively preparing for the year ahead.

The industry is undergoing an evolution to deliver personalised and meaningful experiences without compromising privacy. This shift has been headlined recently by the change in usage of third-party data to first-party data.

Rising privacy concerns have influenced key players in data technology and government regulations to design a more secure digital experience for users. The recent pandemic prompted a rapid change to virtual life, increasing consumer concern on the use of personal information via website data collection.

Movember is the leading charity movement working to spread awareness and support for men’s mental health, suicide prevention, prostate, and testicular cancer. The movement encourages participants to challenge themselves by electing to grow a moustache, or ‘mo your own way’ through a variety of fitness-based goals.

Last week Bonfire had the exciting opportunity to join Perth's bright marketing community as a sponsor for State of Social. Hosted at Optus Stadium, this year’s event was a little bit different showcasing a hybrid mix of virtual and live speakers.

Perth’s marketing community gathered at Fraser’s Restaurant to hear three of WA’s leading brands in a panel-led breakfast on how they adapted their marketing strategies and focused on their customers during the pandemic.