Posts by Rene LeMerle

Another year draws to a close. While the world has grappled with plenty of challenges in 2021, all of which are very well documented, we’ve been very fortunate here at Bonfire and in Western Australia.

And on year end, it’s valuable to take a moment to reflect on the year that was, hopefully with plenty of highlights to appreciate.

Ironically, news feeds have been awash with opinions and commentary on what is arguably the nation’s most significant proposed change to media legislation, in the News Media Bargaining Code.

In response to the dramatic changes in consumer expectations and behaviour, Google has sought to revolutionise the foundations of analytics on a broad scale. The new Analytics platform will build upon the foundation of the App + Web property launched late last year.

Barbagallo Watch, the Perth home for exclusive international timepieces, has engaged digital performance agency Bonfire, to help double down on their digital marketing and expand their retail operations.

The craft beer market is on a meteoric rise. New brands and styles popping up almost weekly. So, one of WA’s original and most recognised craft brewery’s, Gage Roads Brewing Co, turned to Bonfire to sure up their market position digitally.

The WA State Finalists for the 2020 AMI Awards were released with Perth based digital performance agency Bonfire leading the way – as WA finalist - Agency of the Year.

Hailed by many in the industry as the biggest update since Penguin 2012, the latest Google algorithm update has left many website owners reeling.

The digital advertising industry has been under extensive scrutiny over the last few years.

Website speed has been a desktop ranking signal for quite a while. While speculation on its impact for mobile rankings has been rife, this month it’s finally been made official.

The dust has well and truly settled on the Google I/O 2018 developer conference. An eagerly anticipated event which happens annually at its Mountain View, California headquarters.

Last week I had the privilege of visiting Google Australia HQ as part of an executive coaching program.

In the scheme of all your marketing efforts, “digital” offers unparalleled levels of accountability.